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| USID2008 Conference |
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| Day 1 : 4th September, 2008 |
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| Hall 1 |
Main Conference |
| Time |
Details |
| 08:30 - 09:45 |
Registration & Tea/Coffee |
| 09:45 - 10:00 |
Introduction/ Welcome Note:
Raman Saxena
Director User Experience, CA and Co-Founder USID Foundation |
| 10:00 - 11:00 |
Key Note Address
by Debra Danielson, President of CTE, SVP & Distinguished Engineer, CA, Inc.
Topic: Delivering Business Value through Design Innovation and User Experience
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| 11:00 - 11:15 |
Tea Break |
| 11:15 - 12:00 |
Sharad Sharma,
CEO, Yahoo! India R&D
Topic: Role of User Research and Design in New Product Development for India and Emerging Markets |
| 12:00 - 12:45 |
Dr. Ganesh N. Prabhu, Professor of Strategy, Indian Institute of Management Bangalore
Topic: Business Opportunities in Enhancing User Experience Design |
| 12:45 - 14:00 |
Lunch Break |
| 14:00 - 15:00 |
Demo and Presentation: Eye Tracking Tool for User Research and Usability Evaluation
Thomas Fredengren, International Account Manager, Tobii Technology, Sweden |
| 15:00 - 15:15 |
Tea Break |
| 15:15 - 16:00 |
Deepa Bachu, Group Manager, INTUIT
Topic: Products for the Indian Market – Designing for the Consumer and Creating a Business Model that requires someone other the Consumer to Pay! |
| 16:00 - 16:45 |
Pranav Mistry ,
PhD Candidate and a Researcher at the MIT Media Lab
Topic:
Bringing Intelligence to Everyday Objects |
| 16:45 - 17:30 |
Rajeev Purnaiya, Founder & CEO, Hooeey
Topic: Why the Implicit Web is Important? |
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| Day 2 : 5th September, 2008 |
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| Hall 1 |
Main Conference |
| Time |
Details |
| 09:30 - 10:00 |
Informal Session |
| 10:00 - 11:00 |
Key Note Address
by Kentaro Toyama, Asst. MD, Microsoft Research, India
Topic: Beyond the Device: User Experience Design for Socio Economic Development |
| 11:00 - 11:15 |
Tea Break |
| 11:15 - 12:00 |
Speaker Presentation |
| 12:00 - 12:45 |
Jan Blom, Head, Nokia Research Center
Topic: Designing Mobile Internet Services for Indian Consumers |
| 12:45 - 14:00 |
Lunch Break |
| 14:00 - 14:45 |
Vineet Malhotra, Co-founder, apnakoi.com
Topic: Competing in a Socially Networked World |
| 14:45 - 15:30 |
Dr. G Venkatesh, Chief Technology and Strategy Officer, Sasken
Topic: The Future of Communications: Implication for Design and Innovation |
| 15:30 - 15:45 |
Tea Break |
| 15:45 - 17:30 |
Panel Discussion: How best can Mobile Technology Support Social Causes?
Moderator: Kentaro Toyama, Asst. MD, Microsoft Research, India
Panellist 1: Dr.S.Ghosal, Acting Dean NID R&D Campus, Bangalore
Panellist 2: Natesh, Head, Emerging Markets Services, Nokia India
Panellist 3: Dr. Dinesh S. Katre, Group-head National Multimedia Resource Centre, C-DAC, Pune |
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| Day 3 : 6th September, 2008 |
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| Hall 1 |
Track 1: Mobile User Experience |
| Time |
Details |
| 9:15 - 10:00 |
Sandeep Pillai, Creative Head- OnMobile Global Limited
Topic: M-RADIO: A Case Study where User Analysis and some simple Design Recommendations made all the difference |
| 10:00 - 10:40 |
Prakash Sayini,
Forum Nokia India Lead
Topic:
Mobile Technology Trends and its Impact on User Experience |
| 10:40 - 11:00 |
Tea Break |
| 11:00 - 11:40 |
Rashmi Munshi, NIFT Bangalore
Paper Presentation: Re-inventing Simplicity: UI Design of a Cell Phone for Senior Citizens and Others |
| 11:40 -12:15 |
Shimolee Nahar &
Mudit Mittal, HFI, Mumbai
Paper Presentation: Three Star Approach – An Interface Less Interface for Mobile Commerce |
| 12:15 - 13:15 |
Lunch |
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| Hall 2 |
Track 2: Enterprise Software & Applications |
| Time |
Details |
| 9:15 - 10:00 |
Anita B Punja, Asia Pacific Leader - Learning Content Development, IBM India
Topic: Delivering Usability Remotely : Onsite - Offshore Balance |
| 10:00 - 10:40 |
Prabhas Sinha, Manager - Service Management Product Management, ITC, CA
Topic: Managing the Challenges of UI/Usability Evolution for Enterprise Solutions |
| 10:40 - 11:00 |
Tea Break |
| 11:00 - 12:15 |
Shashank Deshpande - President, Clarice Technologies &
Sandeep Datar -
Director, User Experience Design at Yahoo! India R&D
Topic: Comparing role of User Experience Design in Enterprise and Consumer Domains |
| 12:15 - 13:15 |
Lunch |
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| Hall 1 |
Track 3: Social Networking and Online Communities |
| Time |
Details |
| 13:15 - 14:00 |
Speaker Presentation 1 |
| 14:00 - 14:40 |
Ishwar Jha,
Chief Executive Officer (CEO), Digital Media Convergence Ltd. (a Zee Group Company)
Topic:
Driving Real World Pleasure with Social Networking and Online Communities |
| 14:40 - 15:20 |
Arunava Sinha,
Chief Product Officer
Topic: Can UI be the Killer Application in Social Networking? |
| 15:20 - 16:00 |
Yugant H Sonawale &
Lakshmi Kumar, Infosys, Bangalore
Paper Presentation: Visualizing Unintentional Reputation Damage on Social Networking sites |
| 16:00 - 16:15 |
Tea Break |
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| Hall 2 |
Track 4: Gaming and Entertainment |
| Time |
Details |
| 13:15 - 14:00 |
Dr. Dinesh S. Katre, Group-head National Multimedia Resource Centre, C-DAC, Pune
Topic: Understanding the Usability and Learnability Needs of Illiterate Villagers for the Watershed Game Design |
| 14:00 - 14:40 |
Quentin Staes-Polet,
Founder, Kreeda Games India Pvt Ltd.
Topic: Is Gaming going Social in India. How? |
| 14:40 - 15:20 |
Amit Pande, Senior Manager, Oracle Applications User Experience
Topic: Crafting Interesting Worlds: Inspirations from Gaming User Experiences |
| 15:20 - 16:00 |
Anoj Anbarasan &
Revathi Gopalakrishnan, HCL Technologies, Chennei
Paper Presentation: User Interface Design and Evaluation Issues for Small Screen Devices (Mobile Entertainment & M-Commerce) |
| 16:00 - 16:15 |
Tea Break |
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| Hall 2 |
Closing Ceremony |
| Time |
Details |
| 16:15 - 17:35 |
Prize Distribution and Recognition |
| 17:35 - 17:45 |
Closing Address |
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