USERLabAsia - Understanding People, Cultures & Trends for Design & Innovation
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USABILITY TESTING

Usability testing is necessary to find out how people use a specific software application, product or a website. It helps in evaluating the usefulness and usability of a product or an application.

It not only reflects the mismatch between the user expectations and the behavior & interaction style of the application/product or service but sometimes “pin-points the problems in the overall strategy and offerings” of the product/application.

Technically - User testing can be done any time during the design process. But - formative testing conducted during early product development stages would identify the “clear goals the product/application should achieve” to make it successful in real markets! Summative testing helps to know how users actually behave with the product and where the key usage roadblocks are.

Usability test sessions are conducted with the test users comprising of actual end users and test users having similar user profile recruited through screening process. These users are asked to perform task where the test moderators not only moderates the task but also observe and understand the problems area.

USER Lab Asia has qualified and experienced professionals with cumulative usability testing experience of around 25+ years in both onsite as well as remote usability testing for industrial/consumer products and control-panels, software applications, websites, mobiles applications and services.

 
 
 
Expert Review

User Lab Asia experts review/evaluate the software products, application or a website on the basic usability/human factors principles (Visual, Intellectual, Memory and Motor). Areas of evaluation include clarity, error minimization, consistency, and navigation. The evaluation reflects the usability issues in the following major areas:

  • Web Site or Application Strategy
  • How clearly and effectively the objective/purpose of the site is communicated to users.

  • Information Architecture or High Level Architecture
  • How easy and clear the navigation and structure of the web site or application is?

  • Task Flows
  • How effectively the design supports the various tasks to be performed by the users.

  • Detailed Design
  • The intuitiveness, self evidence, consistency in layout including the controls/buttons, text, wordings and fonts, etc.

  • Error Handling
  • How effectively the design takes care of the human errors.

 
 
 
KEY BENEFITS
  • Facilitating positive interaction between people and their environment.
  • Quality interaction and interfaces that provide easy access to powerful functionalities to your products and services.
  • To make sure your design decisions are focused on where and how the crucial information is displayed on the product/screen.
  • Creating navigation flows, which maps perfectly to the end user’s conceptual/mental model.
  • To identify usability issues & address them in subsequent releases.
  • Creating a user experience that matters most to the end user.
 
 
 
 
UX DESIGN DELIVERABLES

  • UI Specification Document
  • Information Architecture
  • Wireframes and Storyboards
  • Prototypes
  • Usability Test Reports
  • Expert Review
  • Diplay & Control Design
  • Product Interfaces
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