Usability testing is necessary to find out how people use a specific software application, product or a website. It helps in evaluating the usefulness and usability of a product or an application.
It not only reflects the mismatch between the user expectations and the behavior & interaction style of the application/product or service but sometimes “pin-points the problems in the overall strategy and offerings” of the product/application.
Technically - User testing can be done any time during the design process. But - formative testing conducted during early product development stages would identify the “clear goals the product/application should achieve” to make it successful in real markets! Summative testing helps to know how users actually behave with the product and where the key usage roadblocks are.
Usability test sessions are conducted with the test users comprising of actual end users and test users having similar user profile recruited through screening process. These users are asked to perform task where the test moderators not only moderates the task but also observe and understand the problems area.
USER Lab Asia has qualified and experienced professionals with cumulative usability testing experience of around 25+ years in both onsite as well as remote usability testing for industrial/consumer products and control-panels, software applications, websites, mobiles applications and services. |
User Lab Asia experts review/evaluate the software products, application or a website on the basic usability/human factors principles (Visual, Intellectual, Memory and Motor). Areas of evaluation include clarity, error minimization, consistency, and navigation. The evaluation reflects the usability issues in the following major areas:
- Web Site or Application Strategy
How clearly and effectively the objective/purpose of the site is communicated to users.
- Information Architecture or High Level Architecture
How easy and clear the navigation and structure of the web site or application is?
- Task Flows
How effectively the design supports the various tasks to be performed by the users.
- Detailed Design
The intuitiveness, self evidence, consistency in layout including the controls/buttons, text, wordings and fonts, etc.
- Error Handling
How effectively the design takes care of the human errors.
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