Our innovation strategy is driven from end user focus and we do take into consideration business objectives and feasibility. We follow interdisciplinary approach by bringing together research, design technology and business to ensure that our design meets the end user expectations and aligned with our customer's business objectives. This approach helps us to think about the possibilities in terms of products, services and experiences for tomorrow.

While the participatory design and ethnographic research methodolies help us in getting insights related to the user needs and competitive landscape, the design process help us translate research into feasible & innovative design solutions which maps to users context, needs aspirations and business objectives and also help in to identify the need for new products and services.